“Could you make this for me in turquoise?” This type of design request (throw in any color) is what I frequently hear. My mind begins to scroll through all the various “turquoise” colors and I know that we must first decide on the proper color.
The trouble is, that “turquoise” and all most colors, contain a variety of shades. The bride has a definite color in mind, but I can’t read her mind. Sometimes we go back and forth trying various blues until the bride-to-be is satisfied. And I want her to be satisfied! It’s wedding paper, so getting it exactly right is top priority.
I certainly understand the difficulties of choosing the perfect color for wedding stationery online. Each monitor will show something a little different and we always wonder what it will end up looking like in person. (Zazzle now offers the option to buy a single invitation so the couple can spend very little and get to see the product before committing to a large order or set of stationery.)
To help this process along, I suggest sending an image containing the select color, or including the hex code. Whatever the bride considers to be “turquoise” may not be what I am thinking during the creative process. This can go a long way to help create a perfect shade of blue for the finished product.
Tropical color choices are usually blues and greens, but many people confuse the green-blue of teal with the blue-green of turquoise. I sell a lot of items in “blue lagoon” which on my site is hex# 29AFA6.
Sometimes the request for “aqua” is really more of a “light mint”, and so on. As you can see on this Color Codes chart page, there are an abundance of blues in these shades and I used some of them to make up the swatch at the beginning of this post. Providing as much info to your designer as possible is always a good idea, and that includes specific color choices please!